Let people feel their Twitter.
With a clear perspective on what differentiates Twitter, we matched the energy and vibe people came to Twitter to find.
See Every Side
Brand Campaign | Digital
Twitter lets you see what’s happening from every point of view, perspective, and side. Whether it be music, sports, news or entertainment, being able to see every side of a topic makes Twitter unlike any other platform or service in the world. We produced three videos focussing on three major topics of conversation on Twitter: global warming, live music and who is the greatest. These videos were promoted across all channels spotlighting the voices of fans, press, influencers, and artists – every side of the conversation. #SeeEverySide.
Video: Summergeddon
It’s hot in the city, but why? The #Summergeddon campaign highlighted the way that users take to Twitter to talk about the weather and climate change. When a man breaks a car window, is he driven mad by the heat, or is he helping out a dog left inside a hot car? It’s all about context, and Twitter helps you see the whole story.
Banner Ads
Traffic was driven to the campaign page by banner ads that featured the hashtag, which lead to the campaign landing page that showed how to get onto Twitter and involved.
Video: Music Is Happening.
@ChanceTheRapper is prepping for a show, so he takes to Twitter for requests. The replies he gets show how Twitter helps a musician connect with the audience and with his fellow musicians, even before the show starts.
Video: Who is your GOAT?
Who is the Greatest Of All Time? Is it Muhammad Ali? Is Albert Einstein the GOAT? This campaign highlighted these debates on Twitter, and how the diverse users of Twitter can discuss these questions and provide their own answer. Who is your #GOAT?
