Tech leverages low tech.
With a new brand positioning, our first paid campaign won the 2017 Cannes Lions Grand Prix for OOH.
It's What's Happening
Brand Campaign | OOH
What exactly is Twitter? We answered that question with our “It’s What’s Happening” campaign. We created signature video and outdoor pieces that got right to the point. These included billboards that featured bold, graphic photography that featured current issues such as the election and refugees, underlining the narratives being discussed on Twitter. We included a launch spot that celebrated Twitter’s 10th anniversary, and a hashtag-based outdoor campaign that showed Twitter is the platform for the world’s most vibrant topics.
Questions and Answers
Simple wild postings further emphasized that Twitter is all about conversation. What is everyone talking about? Log in to see
Twitter, the conversation happens here
Through bold photography and design, we highlighted the timely conversations that were happening on Twitter at that moment, underlining that it is the place to go to see what everyone thinks.
Awards & Press
2017 Cannes Lions - Grand Prix
2017 Clio Awards - Out of Home
2017 FEPE Creative Award - Classic
2017 Obie Award - Gold
2017 Obie Award - Platinum
2017 The One Club - Bronze
#TheLastJedi.
OOH became an effective and smart marketing channel for Twitter. Before changing our focus in OOH to reflect the actual people that use the platform, here is a related campaign we did in partnership with Disney to celebrate what communities on Twitter are passionate about.