Groundbreaking Aurora.
I was the executive lead and sponsor of Aurora, our trademarked, fully interactive, real time data visualization of conversations and trends on Twitter. Featured in our Executive Learning Center at Twitter HQ and at most of our global events, Aurora is literally a Map of Culture.
Case Study One.
This case study done by our data scientist helps to unpack the development process over years. Ian also introduces work he helped pioneer, Helios powered by Auora. It mapped specific conversation architecture revealing insights on the nature of engagement.
Case Study Two.
This case study was done by the lead UX designer on the project, Genevieve Hoffman working through The Office for Creative Research, or OCR. It shows the genesis of the project