It was a new world.
I had produced many, many versions of visual content in my career - all in the name of storytelling. Working at Mekanism taught me to find the opportunities in the rapid changes happening in how people consumed and prioritized content. Crafting together ideas that started with a tension, an insight, then combined narrative, content, social influencers, digital platforms and tools, and good design - all to build deep engagement.
Samsung.
This was a fun project that made a camera less of a camera and more of a transporter into adventure and connection. Below are more of these hybrid projects I worked on with Mekanism.
DKNY Delicious Core Club.
This was a very technical project supported with more traditional content for promotions. It was fun and delivered for our client.
That’s Brisk, Baby.
This was a multi-pronged project that took us deeper into stop motion and even culminated in featuring clay-Eminem in his first advertisment - in the Super Bowl no less.
Axe: The Fixers.
This project was a ride. It included punking a group of marketing executives as proof of our insight - that guys don’t talk to each other about hygiene, they educate each other through pranks and humor.
